Sunday, October 02, 2016

Great Packaging = Repeat Business

I recently ordered soaps to give as gifts. Maria, owner of Kokolele Soaps on Etsy, has been my go-to person for handmade soaps for the past 10 years. Not only are her soaps impressive, they trump my packaging expectations.

Packaging is the first thing your customers see once your product is actually in their hands.


Use of protective wrap around product to prevent damage by dents, scratches and breakage during shipping speaks volumes about the customer service ethics of your company.

Personal touches
supplement your customer service declarations. Consider showcasing your product in unique gift boxes, that include ribbons, baubles and decorative labels.

Include an appreciation gift or discount coupon when an order totals a specified value.

Invest in quality craft punches & card stock paper to create labels that promote & identify your branded product.

 Coordinate product packaging to compliment  product colors.


Impress customers by including a handwritten note with your product.

Ensure your product, customer service, packaging, and shipping all live up to the hype promised.

Be sure to follow up with customers a day or two after they should have received their order to make sure they are happy with everything.

 Stay up-to-date on your competitor’s
services, discounts, and marketing promotions. If you can’t lower your prices as much as your competitors, then make sure customers understand how your product is worth the extra money. 

Remember, first impressions are everything. The way you package your product is a way of putting your best “face” forward to a potential customer when they encounter your product for the first time.

Sunday, July 10, 2016

I'm Back...

It's been over a year since I've posted on the GoPlanetEarth blog and there is good reason for that!

My life has been topsy-turvy. I sold my home of 28 (memorable) years and moved both GoPlanetEarth / Mold Market companies to our fulfillment center in Spokane Washington. In the process, my husband and I are building our lakefront golden years retirement home.

It's been both exciting and exhausting.

What does this mean for you?

The relocation of product to our Spokane-based manufacturing facility will expand our presence in the crafting industry to include Mold Crafter’s new patent-pending picture frames molds, stencils, decals, wall art and paints making it a win-win situation for everyone.

Currently, is being redirected to our MoldMarket web site. During this transition, you may find some of our project links are not working. Please be patient as we work to redirect these pages to the Mold Market web site.

With 200 plus mold masters in stock, you are sure to find just what you need for your crafting project. If not, contact us about creating a custom design mold just for you!

Look for us at the 2017 Craft & Hobby Association international  trade show in Phoenix.