I recently ordered soaps to give as gifts. Maria, owner of Kokolele Soaps on Etsy, has been my go-to person for handmade soaps for the past 10 years. Not only are her soaps impressive, they trump my packaging expectations.
Packaging is the first thing your customers see once your product is actually in their hands.
KEY POINTS:
Use of protective wrap around product to prevent damage by dents, scratches and breakage during shipping speaks volumes about the customer service ethics of your company.
Personal touches supplement your customer service declarations. Consider showcasing your product in unique gift boxes, that include ribbons, baubles and decorative labels.
Include an appreciation gift or discount coupon when an order totals a specified value.
Invest in quality craft punches & card stock paper to create labels that promote & identify your branded product.
Impress customers by including a handwritten note with your product.
Ensure your product, customer service, packaging, and shipping all live up to the hype promised.
Be sure to follow up with customers a day or two after they should have received their order to make sure they are happy with everything.
Stay up-to-date on your competitor’s prices,
services, discounts, and marketing promotions. If you can’t lower your prices as much as your competitors, then make sure customers understand how your product is worth the extra money.
Remember, first impressions are everything. The way you package your product is a way of putting your best “face” forward to a potential customer when they encounter your product for the first time.
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