The story behind the label
The name “Educated Guess” came about during a lively, second bottle of wine conversation about wine making styles, vineyard sites, and the progressive escalation of wine prices without comparable increases in quality. The discussion then proceeded to the “art vs. science” aspect of wine making and after a few more glasses of wine…“Educated Guess” was born!!!
So ask yourself this question: Have you ever found yourself in a wine shop or restaurant perusing the wines and wondering…how do I choose the best wine for the money? You may admire a label, recognize a name, or recall a great review…in essence you’re making an “Educated Guess.”
So what does this wine label have to do with your product(s)? More than you think. Customers making educated guesses about wine are no different than customers making educated guesses about your product.
I tend to purchase products based on packaging appeal which is why I love buying product from Etsy.com. The majority of Etsy sellers understand the "pick me, pick me" concept. They engage the customer with creative packaging and capture the attention of the "educated guess" consumer.
If you were making an online purchase, which product would you pick?