Tuesday, April 14, 2009

More On Creating Your Own Labels for Soap

Creating labels or packaging your soaps so they stand out from the rest can seem like a daunting task. You've created your soaps, now what? Here are a few pointers I've found helpful over the years. They have proven to work for me and I want to share.

First and foremost. KNOW YOUR MARKET. Are you selling to high-end spas or targeting the "tween" or college kids. This will determine how you label and package your soaps.

For this post, I'm showing an example of selling to young college students. They love bright colors, fun soaps, and are very much into labels that speak to them personally. Remember how you loved (and maybe still do) reading your horoscope in magazines? Those printed words seemed to jump off the page and speak to you on a very personal level. You would read it and say, "Yes, that's me exactly!" We've applied that horoscope type personality to our soap labels.

The labels were created with eye-catching colors and simple in design. The wording is easy to read and the term "Kick Butt" on the front panel is a familar term with this age group.

Selecting names for the scents used is very important. Apple is boring, Apple Autumn Affair has more appeal. Japanese Cherry Blossom is not so exciting, but Sexy Sukura, well, that might make this age group stop and smell the soap. I think you get the idea.

OK, you've lured your buyer into smelling the soap. So... how do you clinch the sale? Including a brief "trigger" descriptor on the label might be the ticket that seals the deal. When your buyer reads it, it's much like that horoscope that shouts out, "Yes, that's me!" Here are some of the descriptors we've used successfully:

For Apple Autumn Affair:

If you love Autumn, football, hay rides, and fresh apple cider... then you've found your magical scent. You can have an affair with this yummy, delicious smelling soap year-round.

Sexy Sukara:

A blend of Asian cherry blossoms and mimosa flowers with warm vanilla & orinetal woodsy ntoes make this a very romatic, sexy scent. If you want to kick things up a notch... this is the soap for you.

Paradisus Riveria:

Hikes along the beach, porch swings, candlelight dinner for two, spa get-away, curling up with a good love story... this is your signature soap. A soft, romantic floral scent with hints of tropical paradise.

Hometown Girl:

Warm creamy milk fresh from the farm & nutty almonds mingled with natural grain oats. If you're a hometown kind of gal... this scents for you!

Limon Mojito:

A soap cocktail of juicy lime, sugar, mint leaves and rum. Are you trendy, colofrul, energetic, adventurous, love sunsets & strolls on the beach? Then take off those big-girl panties and lather up. This is the soap for you!

I've offered some teasers to help get you started. Hope it stirs up new ideas for you!

1 comment:

Glass Bottles said...

Great article, very informative. I had a questions about liquid soaps and storage. After you make the soap what do you suggest is the best way to package and store the liquid variety?