Why spend 2K on an expensive gown when you can just TP yourself in 2-ply? Grab your friends, your toilet paper and a digital camera and get creative. You can use tape or glue as well. You can look Charmin in your couture-esque gown and pocket $500 if you win. See the official rules for all of the details.
Hey, I found just the right toilet paper, too. What better than a bride and groom imprint for that (hopefully) once in a lifetime walk down the isle.